AI-Powered Deal Troubleshooting

AI | AdTech
by Damian Naglak

Deal troubleshooting in programmatic advertising is notoriously painful. We’ve all watched countless AdOps engineers spend hours manually checking APIs, cross-referencing databases, and hunting through metrics just to figure out why a single deal isn’t bidding.

At Appliscale, we’re using our expertise to help Bedrock Platform experiment with AI agents embedded directly into operational workflows.

Our latest project together automates deal troubleshooting – you ask it a question in plain English “Why isn’t deal XYZ-123 receiving bids?”, and it queries external APIs, cross-references internal data sources, analyzes metrics, and surfaces the answer in seconds instead of hours.

We’ve built toolkit abstractions over Bedrock Platform’s SSP APIs, PostgreSQL databases, and metrics infrastructure. The LLM orchestrates tool calls, correlates results across systems, and reasons about the investigation path dynamically.

The AdTech ecosystem is complex enough. The tools shouldn’t be.

Ready to see how AI agents can simplify your AdOps workflows? Get in touch with us to explore what we can build together.

Appliscale delivers scalable, high-performance tech solutions, specializing in cloud migration, system architecture, and custom software to empower businesses worldwide.
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Appliscale sp. z o.o. seated in Kraków, address: ul. prof. Michała Życzkowskiego 14, 31-864 Kraków District Court for the city of Krakow, 11th Commercial Division of the National Court Register registration number: 0000592380 Tax Identification Number: 9452189348 share capital: 100 000 zł.